| Exports Marketing |
| Time: 3 Hours |
March – 2004 |
Marks: 100 |
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| N.B. : |
(1) |
All Questions are compulsory. |
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(2) |
Figures to the right indicate marks. |
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SECTION I |
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| Q. 1. |
a) |
Answer in brief (any four) :
| (i) |
State four requirements of an export manager. |
| (ii) |
State four benefits of Trade Blocs. |
| (iii) |
What is Services Marketing? |
| (iv) |
State four phases of product life cycle. |
| (v) |
Give full form of the following abbreviations:
(a) DGFT (b) IRMAC (c) FIEO (d) ECGC |
| (vi) |
What are the objectives of EXIM Policy? |
| (vii) |
What is an Export House? |
| (viii) |
What is MMTC? |
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8 |
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b) |
State with reasons whether the following statements are True or False (any three) :
| (i) |
Export marketing is dominated by MNCs and developed countries. |
| (ii) |
India is not the member of WTO. |
| (iii) |
International marketing is marketing beyond the national boundaries. |
| (iv) |
India is not a member of SAARC. |
| (v) |
Yearly revision of five year EXIM Policy is not required. |
| (vi) |
Services Marketing includes financial institutions. |
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6 |
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| Q. 2. |
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Answer the following ( any three): |
18 |
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a) |
What is export marketing? Explain its features. |
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b) |
Distinguish between direct exporting and indirect exporting. |
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c) |
Write short notes on:
(i) Non-tariff Barriers (ii) Objectives of Trading Blocs. |
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d) |
Suggest measures to improve India's share in the world export trade. |
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e) |
What is meant by GSP? Bring out its main features. |
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f) |
State and explain the channels of distribution available for export business. |
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| Q. 3. |
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Answer any three of the following: |
18 |
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a) |
What are the main export marketing organisations in India? |
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b) |
Explain the importance of packaging. |
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c) |
What is product planning? Why is it needed? |
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d) |
Write a note on negative list of exports. |
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e) |
Distinguish between Export House and Trading House. |
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f) |
Write short notes on:
(i) State Trading Corporation of India (ii) Brand Piracy. |
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SECTION II |
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| Q. 4. |
a) |
Answer in brief (any four) : |
8 |
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(i) |
What is Packing Credit? |
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(ii) |
State four types of Letter of Credit. |
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(iii) |
What is ISO-9000? |
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(iv) |
State four functions of Chamber of Commerce relating to export promotion. |
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(v) |
What is EPGC? |
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(vi) |
What is Shipping Bill? |
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(vii) |
What are Free Trade Zones? |
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(viii) |
Mention any four services of C&F agent. |
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b) |
Give full forms of the following abbreviations: (i) SIDBI (ii) EOUs (iii) SIL
(iv) EPC (v) MPEDA (vi) IIFT |
6 |
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| Q. 5. |
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Answer any three of the following: |
18 |
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a) |
Distinguish between FOB and CIF quotations. |
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b) |
Explain the procedure to obtain post-shipment finance. |
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c) |
What are the major lending programmes of EXIM Bank? |
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d) |
Write short note on factors determining payment terms. |
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e) |
What are the features of export promotion organisations? |
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f) |
Explain the registration procedure of ISO-9000. |
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| Q. 6. |
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Answer any three of the following: |
18 |
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a) |
Briefly explain the functions of WTC. |
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b) |
Write short notes on: (i) Commodity Boards (ii) SEZs. |
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c) |
Discuss the role of the following in export promotion: (i) IIP (ii) ICA |
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d) |
State the incentives available to Indian exporters. |
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e) |
Distinguish between Consular invoice and Certificate of origin. |
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f) |
Calculate the FOB price to be quoted to an importer from the following details:
| (i) |
Ex-factory cost Rs. 1,52,000/- |
| (ii) |
Packing cost Rs. 28,000/- |
| (iii) |
Expenses upto loading Rs. 20,000/- |
| (iv) |
Profit expected 21 % of FOB cost |
| (v) |
Duty Drawback 10% of FOB price |
| (vi) |
Conversion rate 1$ = Rs. 40/- |
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