EXPORT MARKETING

April 2006

Section I

• Q.1 a) Answer in brief. (any four) 8
•   i) Export House.  
•   ii) MMTC.  
•   iii) Four features of foreign trade policy 2004-2009.  
•   iv) Product.  
•   v) Labelling.  
•   vi) Suggest four measures to improve India's share in the World Trade.  
•   vii) Four objectives of Trading Bloc.  
•   viii) Target Market  
•   b) State with reasons, whether the following statements are true of false (any three) 6
•   i) Import substitution helps to earn foreign exchange.  
•   ii) Dumping refers to selling in foreign market at a price above domestic market price.  
•   iii) Trading blocs and free international trade move together.  
•   vi) Indirect exporting needs limited financial investment.  
•   v) Every exporter has to register his name with RBI and obtain code number.  
•   vi) Exporters are not in favour of long term export policy.  
• Q.2 Answer any three from the following 18
•   a) Explain the main problems faced by exporter in export marketing.  
•   b) "Export act as an engine of econimic growth" - Explain.  
•   c) What are the advantages of tariff barriers ?  
•   d) What is G.S.P. ? Explain the features of G.S.P.  
•   e) Write note on "NAFTA" as a trade bloc.  
•   f) Explain the qualities of a successful export manager.  
• Q.3 Answer any three from the following 18
•   a) What is indirect exporting? Explain its advantages.  
•   b) What is licencing ? Explain its advantages and disadvantages.  
•   c) Distinguish between merchant exporter and manufacturer exporter.  
•   d) What are the implications of EXIM policy 2002-2007 ?  
•   e) What is product planing ? Explain the need and importance of product planing.  
•   f) Explain the importance of after-sales service in export market.  

Section II

• Q.4 a) Answer in brief. (any four) 8
•   i) ECGC.  
•   ii) ARE-1 Form.  
•   iii) Mate's receipt.  
•   iv) Export worthy unit.  
•   v) C & F Agent.  
•   vi) DBK.  
•   vii) Airway Bill.  
•   viii) IRMAC Scheme.  
•   b) Give full forms of the following abbrevations 6
•   i) EPCG  
•   ii) OPEC  
•   iii) IIFT  
•   iv) STP  
•   v) IBRD  
•   vi) EIC  
• Q.5 Answer any three from the following 18
•   a) Explain any two types of pricing strategies.  
•   b) What is pre-shipment finance ? What are its features ?  
•   c) Write a note on non-fund based assistance provided by commercial bank to exporter.  
•   d) Explain the role played by SIDBI in export promotion.  
•   e) What is letter of credit ? What are the advantages of letter of credit to the importer ?  
•   f) What is ISO-9000 ? What are its advantages ?  
• Q.6 Answer any three from the following 18
•   a) What is commercial invioce ? What is the importance of commercial invoice ?  
•   b) What is Shipping Bill ? Explain its importance and contents.  
•   c) What are the different financial incentives available to the Indian exporter ?  
•   d) Write a note on MPEDA and ICA.  
•   e) What is SEZ ? Explain its features.  
•   f) From the following data calculate minimum FOB price in US $:-  
•  

  Cost of material		Rs. 2,25,000
  Cost of Labour		Rs. 1,20,000
  Local transport charges		Rs. 18,000
  Packing charges		Rs. 12,000
  Profit contribution		Rs. 65,000
  Duty Drawback		10% of FOB Price
  Conversion Rate		1 US $ = Rs. 45