Exports Marketing

March 2007

Time: 3 Hours

Marks: 100

NB:

Q.1(a) Explain the following terms/concepts in about 30 words (any eight):- 16
1. Duty Drawback.
2. Negative list of Exports.
3. Product Positioning.
4. TRIM'S.
5. MODVAT.
6. Back- to - Back L/C.
7. Certificate of Origin.
8. SEZ.
9. Seed Capital Scheme.
10. LIBOR.
11. IEC Number.
(b) Give full forms:-
(i) SAPTA.
(ii) NAFED.
Q.2 Answer any two from the following:- 16
(a) Explain the problems faced by Indian exporters in overseas markets.
(b) Explain the composition of India's exports during the last decade.
(c) Explain the implications of WTO for a developing country like India.
(d) Explain the importance of exports for a developing country.
Q.3 Answer any two from the following:- 16
(a) Discuss the procedure in selecting overseas markets.
(b) Distinguish between Direct Exporting and Indirect Exporting.
(c) What are Star Export Houses? Explain their functions.
(d) Explain the implications of Foreign Trade Policy: [FTP] 2004 -2009.
Q.4(a) Answer any two from the following:- 16
(i) What is break-even point?
From the following cost data of Rolta Ltd., Calculate the minimum FOB price to be quoted by them for an export order of 1000 units if they want a profit margin of 15 % of FOB cost.

Material Cost		Rs. 40 per unit
Labour Cost		Rs. 15 per unit
Overheads		Rs. 5 per unit
Packing and transportation Cost		Rs. 5 per unit