| Exports Marketing |
| Time: 3 Hours |
October – 2003 |
Marks: 100 |
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| N.B. : |
(1) |
All Questions are compulsory. |
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(2) |
Figures to the right indicate marks. |
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| Q.1. |
a) |
Answer in brief (any four) :
| (i) |
Globalisation |
| (ii) |
Let Ship Order |
| (iii) |
Break-Even-Point |
| (iv) |
Deemed Exports |
| (v) |
Brand Piracy |
| (vi) |
C.I.F. Quotation |
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8 |
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b) |
State with reasons whether the following statements are True or False (any four) :
| (i) |
Dumping refers to free sale in foreign market. |
| (ii) |
Duty Drawback enables the importer, to import comparatively at lesser price. |
| (iii) |
Long term Export Policy is useful for exporter. |
| (iv) |
Tariff obstracts free trade. |
| (v) |
India was the member of G.A.T.T. |
| (vi) |
Marine insurance is essential. |
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8 |
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c) |
Give the full forms of the following abbreviations :
(i) O.G.L. (ii) M.M.T.C. (iii) M.F.N. (iv) S.A.A.R.C. |
4 |
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| Q.2. |
a) |
Explain the need for exports. |
5 |
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b) |
There are problems in export marketing. Do you agree? If so, why? |
5 |
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c) |
What is Trade Block? How it affects World Trade? |
6 |
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| Q.3. |
a) |
Explain in short the methods of entering into the foreign market |
5 |
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b) |
Explain in short salient features of Exim Policy 1997-2002. |
5 |
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c) |
What is Product Life Cycle? Explain its importance to the exporter. |
6 |
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| Q.4. |
a) |
What is Pre-Shipment Finance? What are its salient features? |
5 |
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b) |
Explain in brief the functions of Exim bank. |
5 |
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c) |
Explain in short important guarantees offered by E.C.G.C. |
6 |
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| Q.5. |
a) |
Distinguish between Commercial Invoice and Consular Invoice. |
5 |
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b) |
Explain the factors influencing the price of an export product. |
5 |
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c) |
What is 'Skimming the Cream' pricing policy and 'Penetration' pricing policy? Explain in brief the advantages of 'Skimming the Cream' pricing policy. |
6 |
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| Q.6. |
a) |
Describe in short various stages of registration procedure. |
8 |
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b) |
What are the different functions of Export Promotion Council? |
8 |
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| Q.7. |
a) |
What is Letter of Credit? Explain the nature of 'Revocable' and 'Irrevocable' Letter of Credit. |
5 |
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b) |
Explain in short the role of the following in promoting India's exports:(i) Export Inspection Councils and (ii) Commodity Boards |
5 |
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c) |
Name the different Export Marketing Communication Techniques and explain the nature and role of 'Packaging' in Export Marketing Communication. |
6 |
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| Q.8. |
a) |
What is 'Product Development'? Explain the need and advantages of Product Development. |
5 |
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b) |
What is 'Personal Selling'? Explain in short its advantages to manufacturer, dealers and customers. |
5 |
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c) |
Describe the objectives and functions of 'World Trade Organisation' in relation to India's Export Promotion. |
6 |
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| Q.9. |
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Write short notes on any four of the following: |
16 |
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(i) |
Manufacturer Exporter |
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(ii) |
Product Mix |
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(iii) |
AR-4 Form |
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(iv) |
S.T.C. |
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(v) |
Market Development Assistance |
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(vi) |
Tariff Barriers |
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| Q.10. |
a) |
State different types of monetary incentives available in Export Trade and explain their impact on Export Price. |
5 |
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b) |
What is seller's obligation under F.O.B. Quotation and buyer's obligation under C. and F. Quotation? |
5 |
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c) |
Calculate the minimum F.O.B. price, which can be quoted by 'Swadeshi Exports' on the basis of the following information:
| Ex-Factory cost |
Rs. 10,000/- |
| Packing charges |
Rs. 2,000/- |
| Transportation charges |
Rs. 2,000/- |
Contribution to profit 5% of F.O.B. cost. Duty drawback 5% of F.O.B. price. |
6 |
