| Exports Marketing |
| Time: 3 Hours |
October – 2004 |
Marks: 100 |
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| N.B.: |
(1) |
All questions are compulsory. |
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(2) |
Figures to the right indicate marks. |
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| Q.1. |
a) |
Answer in brief (any four) :
| (i) |
GSP. |
| (ii) |
SAARC countries. |
| (iii) |
Indirect Exporting. |
| (iv) |
Export House. |
| (v) |
EXIM Policy. |
| (vi) |
Product. |
| (vii) |
Negative List of Exports. |
| (viii) |
Product Life Cycle. |
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b) |
State with reasons whether the following statements are True or False (any three) :
| (i) |
Marketing Research does not play any important role in promoting the exports. |
| (ii) |
Tariffs are harmful for world trade. |
| (iii) |
Trade Blocs are good for regional cooperation among members. |
| (iv) |
Advertising is personal presentation. |
| (v) |
The main item of export of MMTC is iron-core. |
| (vi) |
What are the functions of an export house? |
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| Q.2. |
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Answer the following questions (any three) |
18 |
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| (a) |
Define Export Marketing and explain its features. |
| (b) |
Suggest measures to improve India’s share in the world export trade. |
| (c) |
What is WTO? What are the general implications of WTO? |
| (d) |
What is Trade Bloc? Discuss its effects on world trade. |
| (e) |
Explain the merits and demerits of direct exporting. |
| (f) |
What are the functions of an export house. |
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| Q.3. |
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Answer any three of the following: |
18 |
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| (a) |
Explain in brief broad features of EXIM Policy 2002-2007. |
| (b) |
What are the main packaging decisions in Export Marketing? |
| (c) |
Write short notes on: (i) Brand Piracy; (ii) Marketing Mix. |
| (d) |
Define Service and explain the characteristics of Services. |
| (e) |
Write a note on Advertising in Export Marketing. |
| (f) |
Distinguish between Manufacturer, Exporter, and Merchant Exporter. |
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SECTION – II |
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| Q.4. |
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Answer in brief (any four): |
8 |
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| (i) |
What is BEP in export pricing? |
| (ii) |
What is discounting of bills? |
| (iii) |
What is ECGC? |
| (iv) |
What is ISO-9000? |
| (v) |
What is Proforma Invoice? |
| (vi) |
What are 100% EOUs? |
| (vii) |
What is meant by export promotion? |
| (viii) |
What are Free Trade Zones? |
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b) |
Give full forms of following abbreviations: |
(6) |
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(i) NPC. (ii) EPCs. (iii) WTC. (iv) ITPO. (v) IRMAC (vi) IIP |
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| Q.5. |
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Answer any three of the following: |
(18) |
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| (a) |
Distinguish between “Market Penetration” & “Market Skimming” pricing strategy. |
| (b) |
Explain the procedure involved in obtaining packing credit. |
| (c) |
Explain the different schemes of SIDBI. |
| (d) |
State the various methods of payments in export marketing. |
| (e) |
Explain the pre-shipment inspection procedure. |
| (f) |
State the procedure involved in realization of export proceeds. |
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| Q.6. |
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Answer any three of the following: |
(18) |
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| (a) |
Explain the meaning of SEZs and highlight the distinctive features of SEZs. |
| (b) |
What is Shipping Bill? Explain its types & important features. |
| (c) |
What is Consular Invoice? What are its benefits? |
| (d) |
What are EPZs? Explain their advantages to exporters. |
| (e) |
Explain the term ‘Deemed Exports’ and its benefits to Deemed Exporter. |
| (f) |
From the following data calculate the minimum FOB price in EURO.
| Material Cost |
Rs. 2,10,000 |
| Labour Cost |
Rs. 90,000 |
| Local Transportation |
Rs. 12,000 |
| Other Expenses |
Rs. 3,000 |
| Profit Contribution |
20% of FOB cost |
| Duty Drawback |
5% of FOB price.
(1 EURO = Rs. 50/-) |
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