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EXPORT MARKETING

Octomber 2006

Time: 3 Hours
Marks: 100
NB:
  1. All questions are compulsory.
  2. Figures to the right indicate full marks.
  • Q.1(a) Explain in brief (any four):- 8
  •   (1) State any four difficulties faced by Indian exporter.  
  •   (2) What is brand piracy?  
  •   (3) What is "Deemed Exports"?  
  •   (4) What is Export House?.  
  •   (5) What is "negative list of exports".  
  •   (6) What do you mean by three faced competition?  
  •   (7) What is counter/buy back trade?  
  •   (8) What do you mean by service exports?  
  • (b) State with reasons, whether the following statements are true or false (any three):- 6
  •   (i) Gains in International market are equally shared by all countries in the world.  
  •   (ii) Procedural complexities is still treated as major barrier in export marketing.  
  •   (iii) WTO has replaced UNCTAD.  
  •   (iv) Indirect exporting is suitable for small exporting firms.  
  •   (v) Cottage and Handicraft sector is given special status in 2002-07 Exim policy.  
  •   (vi) Dumping refers to free sale of goods in foreign market.  
  • Q.2 Answer any three from the following:- 18
  •   (a) Define "Export Marketing" and explain the features of export marketing.  
  •   (b) Critically evaluate the direction of India's export trade since 1995.  
  •   (c) Define "Trade Barriers" and explain diffrent types of "Tariff Barriers".  
  •   (d) Discuss in brief the provisions of "TRIPS and TRIM's" clauses of WTO.  
  •   (e) Write a note on "European Union"(EU).  
  •   (f) Distinguish between "Domestic Marketing and International marketing".  
  • Q.3 Answer any three from the following:- 18  
  •   (a) Explain diffrent channels of distribution available in export marketing.  
  •   (b) What are the diffrent factors to be considered while selecting the product in overseas market?.  
  •   (c) Discuss the role of STC in export promotion.  
  •   (d) Highlight the prominent features of India's Foreign Trade Policy: [FTP] 2004 -2009.  
  •   (e) Define 'Branding'. Explain different branding strategies available to exporter.  
  •   (f) Write a. note on 'Product Life Cycle'.  
  • Section II
  • Q.4(a) Answer in brief (any four):- 8  
  •   i. What is break-even point in export pricing?  
  •   ii. What is skimming pricing strategy?  
  •   iii. State any four functions of RBI.  
  •   iv. What is Certificate of Origin?  
  •   v. State any two methods of Pre-shipment Inspection.  
  •   vi. What facilities are offered in Red clause L/C and Green clause L/C?  
  •   vii. Why marine insurance cover is necessary in export marketing?  
  •   viii. What is a role of Customs appraiser in shipment stage?  
  • (b) Give full forms of the following abbreviations: – 6  
  •   i. SIDBI  
  •   ii. FICCI.  
  •   iii. EPCG  
  •   iv. FEMA.  
  •   v. LIBOR  
  •   vi. ADB.  
  • Q.5 Answer any three from the following:- 18  
  •   (a) What are the objectives of pricing?  
  •   (b) Distinguish between "Pre-shipment and Post-shipment Finance".  
  •   (c) State and explain various specific policies of ECGC that cover export risks.  
  •   (d) Discuss the Forfeiting Scheme of EXIM Bank.  
  •   (e) Define Letter of Credit and discuss the parties to L/C.  
  •   (f) Explain the registration procedure involved in export marketing  
  • Q.6 Answer any three from the following:– 18  
  •   (a) What is Proforma Invoice? How does it differ from commercial invoice?  
  •   (b) Explain the importance of following documents: (i) Mate's receipt. (ii) Bill of Lading.  
  •   (c) Discuss any six incentives available to Indian exporter.  
  •   (d) Briefly explain the functions of ITPO.  
  •   (e) Discuss the role of following organisations in export promotion.(i)FIEO(ii)EHTP  
  •   (f) From the following data calculate NET FOB price in US $:-  
  •  
    Ex Factory Cost Rs. 1,00,000.00
    Labour Cost Rs. 10,000.00
    Packing Cost Rs. 12,000.00
    Transportation Rs. 8,000.00
    Profit 10% of FOB Cost
    DBK 10% of FOB Price
    Conversion Rate 1$ = Rs. 45
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