EXPORT MARKETING
October 2007
NB:
- All questions are compulsory.
- Figures to the right indicate full marks.
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Q.1
Explain the following terms/concepts in about 30 words (any eight):-
16
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a.
Service Export.
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b.
Probe Pricing Strategy.
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c.
Dumping.
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d.
Overseas Buyers Credit .
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e.
Carting Order.
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f.
Confirmed L/C .
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g.
Exports Under Bond.
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h.
EPZ.
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i.
Advalorem Duty.
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j.
Give full Forms of:
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(i)
IRMAC.
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(ii)
UNCTAD.
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k.
Target Market .
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l.
Niche Marketing.
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Q.2
Answer any two from the following:-
16
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(a)
Explain the features of export marketing.
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(b)
What are the guidelines for successful exporting?
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(c)
Explain briefly the various trade barriers.
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(d)
Explain the composition of India’s foreign trade during the last decade.
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Q.3
Answer any two from the following:-
16
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(a)
Explain the steps in Product Development.
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(b)
Discuss the procedure to appoint overseas agents.
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(c)
Explain the various export marketing organisations in India.
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(d)
Discuss the highlights of India's Foreign Trade Policy 2004-2009.
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Q.4(a)
Answer any two from the following:-
16
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(a)
What is C and F Quotation? Calculate the minimum FOB Price that an exporter can quote to an importer, from the following information. Also calculate the Foreign Exchange that can be earned if Euro 1 = Rs. 55/-
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| Cost of Materials |
Rs. 1,50,000 |
| Cost of Labour |
Rs. 80,000 |
| Packing Charges |
Rs. 8,000 |
| Internal Transportation |
Rs. 12,000 |
| Contribution of Profit |
20% of FOB Cost |
| Duty Drawback |
15% of FOB Price |
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(b)
What are the factors to be considered by an exporter while fixing export price?
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(c)
Explain the features of packing credit.
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(d)
Explain the role of commercial banks in export credit.
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Q.5
Answer any two of the following:-
16
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(a)
Explain in brief the preshipment procedure in export trade.
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(b)
Explain the procedure to obtain marine insurance policy.
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(c)
Explain the importance of Bill of Lading and certificate of origin.
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(d)
Write note on "Financial Incentives to exporters."
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